Public Information Campaign Brings 10 Million Visitors to Scientology.org
The Church of Scientology “Know Yourself-Know Life” cross-platform ad campaign, airing on cable TV, satellite TV channels and the Internet launched four months ago, has brought 10 million visitors to Scientology.org.
The "Scientology: Know Yourself-Know Life" ad series includes three video ads running on 36 TV networks and the Internet. The messages give viewers a glimpse of what Scientology is and what Scientologists believe. "You are not your name," one begins. "You're not your job. You're not the clothes you wear or the neighborhood you live in." The ad goes on to tell the viewer, "You are a spirit that will never die" and ends with an invitation to visit the Scientology website and learn the answers Man has sought about himself and life at large.
This public information campaign, and flash versions of the TV ads which launched simultaneously on the Internet, tell people to visit the Scientology site at scientology.org, where visitors can select from more than three hours of video clips to learn the answers to the questions the new ads raise and to learn what Scientology is and what Scientologists believe and do.
The site also features an eight-minute biographical profile of Scientology Founder L. Ron Hubbard and videos about the social betterment and humanitarian programs the Church sponsors.
Among the most popular destinations on scientology.org are the “Meet a Scientologist” testimonial videos. In more than 150 30- to 60-second documentary video clips, Scientologists of all ages and walks of life, from countries around the world, tell their stories of why they became Scientologists and how they have used Scientology to improve their lives and accomplish their goals and dreams.
The “Know Yourself-Know Life” messages are running on TV, satellite and cable across the United States throughout the day on MTV, Discovery, ESPN2, The Learning Channel, CNBC, MSNBC, CNN, Fox News, Fox Sports and others, and will continue on cable and satellite TV channels and on the Internet through 2009.